If you've ever been to a red carpet event, media launch, charity gala, or even a corporate trade show, chances are you’ve seen a step and repeat backdrop. It's that sleek, photo-friendly background covered with logos — and it's more than just a pretty wall. It's a branding powerhouse.

At eXpo Branders, we help brands use step and repeat banners to turn moments into marketing.

What Is a Step and Repeat?

A step and repeat is a backdrop that features one or more logos printed in a repeating pattern across the surface. Think of it as your brand’s version of a red carpet wall — every time someone steps in front of it for a photo, your logo repeats in the background.

Whether you're hosting a product launch, appearing at a trade show, or sponsoring a local 5K, this backdrop turns every guest photo into a mini advertisement.

Why They Work: Brand Visibility Without the Hard Sell

• Built-in Photo Ops: Guests love taking pictures in front of them. Brands love the logo exposure.
• Organic Social Sharing: Every post and tag becomes a branded impression.
• Visual Recall: Repetition helps with memory — and your logo gets seen over and over again.
• Portable & Professional: Easy to set up, easy to transport, and instantly makes your space look polished.

Popular Step and Repeat Use Cases

• Trade Shows & Conferences: Create a branded photo zone at your booth to draw attention.
• Influencer Activations: Make your brand the backdrop to their content.
• Retail Events: Elevate your product launches or customer appreciation days.
• Nonprofits & Fundraisers: Give sponsors premium placement in a subtle, effective way.
• Employee Events: Use it as a backdrop for award photos, celebrations, or team-building fun.

What Size Step and Repeat Do I Need?

That depends on the event! Common sizes include:

• 8' x 8' – Great for tighter spaces or small group photos
• 10' x 8' – Our most popular size; fits 2–4 people comfortably
• 20' x 8' – For larger events or full-booth backdrops

Need something custom? We’ve got you covered — literally.

Step and Repeat vs. Banner Stand: Which Is Better?

While both give you vertical signage space, step and repeats are designed for photography and media exposure. Banner stands are more for messaging, quick branding, or directional use.

Pro tip: Use both together — a step and repeat for your photo zone and banner stands to support your messaging across the booth.

Set It and Forget It — Easy Install Matters

Our step and repeat kits are designed with simplicity in mind:

- Lightweight aluminum frames
- No tools required
- Tension fabric or vinyl options
- Carrying case included

That means less time setting up and more time connecting with your audience.

Let’s Make You Picture-Perfect

A step and repeat is more than a backdrop — it’s a branded moment waiting to happen.

If you’re planning a fall trade show, holiday event, or influencer campaign, let us help you design a custom step and repeat that stops people in their tracks (and gets them to pull out their phones).