The Rise of Functional POS Displays: Why Brands Are Moving Beyond Paper and Cardboard
Dec 11, 2025
In-store marketing has officially entered its "experiential era". CPG brands are moving past traditional corrugate displays and embracing functional, interactive POS pieces-items that consumers act...
Continue ReadingWhy Beverage Brands Dominate Dealer Loaders And What Snack Brands Can Learn
Jun 19, 2025
Walk into any convenience store, grocery endcap, or bar, and you'll see it: beverage brands showing up big. From branded coolers to tap handles and neon signs, these companies are everywhere. Why?...
Continue ReadingWhat's the Secret to a Standout Influencer Kit? Branded Boxes, Killer Merch, and a Little Strategy
Jun 6, 2025
If you're a CPG brand trying to cut through the noise, you've probably asked yourself: How do we make our influencer kits more memorable? What kind of branded merchandise wi...
Continue ReadingTop Summer Promotional Items That Actually Work: A Guide to Standing Out in Summer of 2025
May 12, 2025
Top Summer Promotional Items That Actually Work: A Guide to Standing Out in Summer of 2025 If you're a brand trying to stay top-of-mind during the summer season, you're likely asking yourself: ...
Continue ReadingInspiration eXploration Vol 4: Display Enhancers and Creative Branded Merchandise
Jan 10, 2025
Happy 2025! With the new year comes new inspiration to eXplore and share! ICYMI: Every Thursday morning our eXperts gather to share all of the things that have inspired them - whether it be in p...
Continue ReadingInspiration eXploration Vol 3: Un-Branded Merch and More Cool Merchandising Ideas
Dec 20, 2024
In this volume of our eXpert Inspiration eXploration, we dug deeper into 'un'branded merchandise - something we encourage our clients to do when less is more. When strategically executed, un-brande...
Continue ReadingInspiration eXploration Vol 2: Holiday Branded Merchandise and POS Displays
Dec 12, 2024
Every Thursday morning our eXperts gather to share all of the things that have inspired them - whether it be in person, online or on social. Some are projects we are working on, some are a head nod...
Continue ReadingTop 5 Things to Include in a Virtual Event Swag Kit / Mailer
Mar 30, 2021
What are the Top 5 things to send to virtual event attendees? If you attend an event in person, you can expect to collect a few cool things throughout the day, such as the inevitable tote bag, bra...
Continue ReadingThe Fall's Top Tech-Savvy Promotional Products
Aug 31, 2019
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue Reading10 Promotional Items That Cost Under A Dollar
Aug 30, 2017
As much as you would love to give out mini drones or VR headsets at trade shows, let's face it; your company simply does not have the budget. No worries, even just a small gift will be enough to...
Continue Reading5 Inexpensive Trade Show Giveaways That Will Have A Positive ROI
Feb 23, 2017
At trade shows, we always advise you give away a small promo item of some sort. Doing so not only thanks your attendees for their time, but also gets your brand name out there. The first step in an...
Continue Reading