Step & Repeat Logo Backdrop for Events | Expo Branders

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Step and Repeat Backdrops

Make any event feel like a Hollywood red carpet! Step and Repeat backdrops are an eye-catching and professional way to broadcast your brand, feature event sponsors, or provide more information on the event. We print the step and repeat pattern on a full color vinyl banner or premium stretch fabric and have a few different frame options depending on your budget and your needs. All graphics are easily changeable, from event to event. 

 

 

 

  

 

What does "Step & Repeat" mean? 

The term “step and repeat” refers to the pattern printed on a display, typically a back wall. The pattern is usually made up of logos, arranged in a “stepped” pattern, and then repeating that pattern across the graphic. Step and repeat back walls are typically used as photography backdrops at events such as movie premiers, fundraisers and high end parties. The logos used are typically from those who sponsor the event.

Can I print one logo on a step and repeat?

Yes, we can print one image or logo alone on any of the back wall displays above, or we can repeat the same logo over and over in a step and repeat pattern. 

How do I design a step and repeat?

Basic step and repeat layout is included in the price of your display, but if you need extended design work, we are happy to help, or feel free to use one of our templates as a guide on size. It really depends on how large you'd like the logos to be, and how many different logos you'd like on the display. Typically we recommend 6-7 logos in a row on a 10ft wide step and repeat, and about 8 logos high when designing an 8ft high wall.

What is a “step and repeat” backdrop?

A step and repeat backdrop is a graphic wall, often used at events, that features one or more logos repeated in a pattern across the display. Typically printed on vinyl or premium stretch fabric and mounted on a frame, it’s a visual staple at photo ops, red-carpet moments, trade shows, and brand activations.

Why should I use a step and repeat at my event or trade show?

Step and repeats turn every photo into branded publicity. When attendees, influencers or media stand in front of the backdrop, your logo is repeated and visible — creating organic brand exposure long after the event ends. They elevate a booth or event space from “just there” to share-worthy.

What sizes are available for step?and?repeat walls?

Common sizes include:

• 8′w×8′h
• 10′w×8′h (the most popular for photo zones) 
• 12′, 15′ and even 20′ wide options for large events, stage walls or red-carpet setups.

What materials and frames types are there?

You can choose between:

• Vinyl banner graphics mounted on telescopic or folding frames (affordable and rugged)
• Stretch fabric graphics wrapped on aluminum frames (premium, seamless look)
• Frame styles vary from lightweight pop-up systems to heavy stage-grade builds depending on your event, budget, and reuse intentions.

Can you print one logo or sponsor logos on a step and repeat?

Yes. Whether you want a single brand or a full roster of sponsor logos, we can configure the pattern accordingly. Our templates typically accommodate 6-7 logos across in a 10′ width; larger widths scale accordingly.

How long does setup take and how portable are they?

Many of our step and repeat systems are designed for quick setup (often 10-30 minutes) and break down into wheeled cases or compact bags for easy transport. This makes them ideal for event teams, pop-ups, or mobile activations.

Can step and repeat backdrops be reused for different events or campaigns?

Absolutely. One of the biggest advantages: you can reuse the frame and swap out the graphics to support different brands, events, or seasons — which makes them a cost-effective long-term asset for marketing teams.

How do I integrate a step and repeat in my booth or event space layout?

Best practices:

·  Position it at high-traffic zones (entrances, photo spots, influencer areas)

·  Ensure good lighting to avoid shadows or poor visibility of logos

·  Leave space so the backdrop isn’t crowded — you want people to stop, pose, and share

·  Incorporate your brand colors, logo and event messaging in the background design for a cohesive look

What’s the price range for a step and repeat backdrop?

Pricing can vary based on size, materials, frame type and print complexity. Entry-level 8′-10′ units with vinyl graphics start at accessible budgets; premium fabric stretch systems or large widths (15′-20′+) command higher investment. Contact us for a tailored quote.

How far in advance should I order one for my event?

We recommend ordering at least 4-6 weeks ahead for optimal production, proofing and shipping. However, faster turnarounds are often possible if needed - just ask about rush options.

Why choose eXpo Branders for your step and repeat wall?

With decades of trade-show and event experience, we bring:

·  Local service (DC/VA/PA/NYC) for quick deliveries and support

·  Flexible frame and graphic options for rentals or owned displays

·  On-budget solutions that don’t compromise on look or quality

·  Full service: design support, print, shipping and installation coordination

 

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