20ft eXhibit Booths & Backwalls
Our 20ft booths and backwalls make it easy to impress your audience at any trade show or event. Add an accessory like a counter or literature rack to turn it from a backwall to a complete trade show booth! Take a look around for some ideas, then contact us to get started. We guarantee we can turn your display vision into reality.
(571) 299-6908 or expo@expobranders.com
Buy Small Now. Build Bigger Later.
Modular solutions that grow with your business. If you don't have the budget for a huge back wall right now, no worries. You can start small using our custom designed display panels and add onto it whenever you want.
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| Build A Backwall Using Smaller Panels |
20x10 Back Wall Displays
Our 20x10ft fabric backwalls are a simple and easy option to display your message at an event. Choose from a straight wall or one with a horizontal, vertical or serpentine curve, then decide what accessories you want to add. We also carry many pre-designed kits that come with all of the accessories. For the kit options, contact us.
• Pick a straight wall, horizontal curve wall, vertical curve wall or serpentine curve wall
• Decide what accessories you want to add - we have counters, shelves, monitors, lights, hanging structures and arches (see examples at the bottom
• Contact us for a list with pictures for the pre-designed kits (wall with included accessories)
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| 10x20 Straight Backwall | 10x20 Backwall Kit with Accessories |
20x20 Booth Displays
Our 20x20 booth displays come in many pre-designed options, or, create your own unique design! Easy to set up and store, these display kits can be used over and over again and include a lifetime warranty! Contact us to get started!
• Contact us for a list of our pre-designed booth kits
• Contact us to design your own - just tell us your vision and we will create several options for you
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| 20x20 Truss Booth Display Kit | 20x20 Booth Display Kit |
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| 20x20 Booth Display Kit | 20x20 Truss Booth Display Kit |
20ft Booth and Backwall Accessories
Enhance your message on a backwall by adding accessories like screen displays, arches, counters, hanging displays and 3D signs that will make you stand out and pull potential clients right in. Made for use with our 20ft and 30ft back walls.
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What’s the difference between a 20ft backwall and a full 20ft booth-space setup?
A 20ft backwall typically refers to the rear graphic wall of your 10x20 booth space, often made of fabric stretched over an aluminum frame. A full booth-space setup may also include side walls, counters, flooring, overhead signage, or product displays. At eXpo Branders, we specialize in complete booth kits that make the most of your footprint — whether you need just the backwall or an entire build-out.
How much floor space does a 20ft backwall require?
Most trade shows offer a standard 10x20 inline booth, which gives you 200 square feet to work with. A 20ft backwall is designed to sit along the back 20ft wall of that space, leaving the front open for interaction. Our backwalls are typically 8–10ft tall and just a few inches deep, so you still have ample room for tables, displays, and attendee engagement.
How long does it take to set up a 20ft backwall display?
Many of our 20ft booth kits are designed for tool-free assembly and can be set up by two people in under an hour. If you're exhibiting alone or have union labor restrictions at your venue, we can help you choose an option that’s easy to assemble or pre-approved for self-installation.
Can I avoid expensive freight or union labor fees with a 20ft booth?
Yes! We offer 20ft booths that ship in lightweight wheeled cases, avoiding the need for heavy freight. Some models even convert into branded counters. And because our kits are easy to install without tools or ladders, you can often bypass costly union labor (depending on the venue). Ask us about our Blue Henry booth, which shipped compactly, came in under budget, and was installed without outside help.
What accessories should I include with my 20ft booth?
Top add-ons include:
· Branded counters or podiums (often double as storage!)
· LED lights to make your display pop
· Monitor mounts for demos or video loops
· Shelving for product displays
· QR code signage or literature holders
We help you choose only what you need — no filler, no fluff.
Can I upgrade my 20ft display into a larger booth later?
Absolutely. Many of our modular systems are scalable, meaning your 20ft backwall can grow into a 20x20 island booth with additional panels or side returns. Let us know if you’re planning for growth — we’ll help you invest wisely now and scale later.
What’s the cost of a custom 20ft booth kit?
Our 20ft kits range from under $5,000 for a clean, effective backwall setup, to $10,000–$20,000 for more immersive builds. We also do high-impact custom builds ($50K+), but most of our clients see strong ROI in the midrange. Our team will help you design a booth that fits your budget without compromising visibility or brand presence.
Which materials are best for a 20ft trade show display?
We recommend SEG fabric graphics (silicone-edge graphics) for clean edges and vibrant colors, or tension fabric for curved, pillowcase-style frames. Both are lightweight, wrinkle-resistant, and ideal for shipping between shows.
How do I create an engaging experience in a 20ft booth space?
Use the full 20ft width to tell your story — from bold branding at eye level to interactive counters or demo stations. Keep your branding clear, your product messaging concise, and your layout open to draw people in.
How far in advance should I order a 20ft trade show booth?
Ideally, order at least 6–8 weeks before your event. However, many of our kits can be produced in as little as 7–10 business days if needed. We’ve pulled off miracles — but earlier gives you time for design tweaks and shipping safety.
Can a 20ft backwall be reused or rebranded?
Yes! Most of our frames are fully reusable, and graphics can be reprinted affordably for new campaigns or events. We also offer storage and fulfillment services if you need help managing assets between shows.
What makes eXpo Branders different when it comes to 20ft booths?
We blend the ease of a kit with the polish of a custom design — helping brands stand out on a budget. Whether you want something that pops out of a suitcase or builds buzz from across the floor, we’ll make your 20ft booth work hard for you.
