The Anatomy of a Successful Trade Show Booth
Just like humans and animals, trade show booths have their own anatomy. Each part of the booth, no matter how small, is vital to the overall success of your show! We are giving you an inside look at the main components that will ensure people stop by and listen to what you have to say.
Professional Design and Brand Consistency
A passerby should be able to walk past your booth and be able to understand what your company does in a matter of seconds. A display that looks professional will be clear, minimal, and include consistent colors and messaging.
Clear Messages
Any text printed on your booth should be short and to the point. A long sentence with complex vocabulary and structure will lose a passerby’s interest. As mentioned above, the message your brand is trying to convey should be understood within seconds by the viewer.
Color and Graphics
Choose colors and graphics that pop! Bold typefaces, clear logos, bright colors, and images showing what the company does are all important in producing a quality graphic.
Quality Promotional Giveaways
Brands usually hand out small giveaways to retain consumer interest and say thanks. A promotional item is a reflection of your brand’s quality, so be sure it is something that you would want to use!
Podiums and Tables
Podiums and tables are great for displaying items, but don’t accidentally use them as a barrier between you and a client. A podium or table is meant to give your booth some depth, so stand in front of it to make the experience more personable.
Branded Staff
If someone has a question, they should be able to quickly identify an employee. A branded staff brings unity to the brand and helps them stand out from the audience.
Literature
A printed brochure or pamphlet should always be on hand for people who want to read more about what you have to offer. Make your messaging short and to the point with bullet points and info graphs.
Video
Including a monitor won’t break your budget. They are relatively inexpensive a can make your booth look technologically advanced. Add a slideshow of graphics or even create a short video to display!
Lights
The easiest way to make something pop? Shine a spotlight on it! People are more likely to be drawn to an illuminated booth or message because it screams “Hey, look at me! I’m important!”