Ready, set, eXhibit!

  • Jan 24, 2025

Tips for Creating a Standout Trade Show Booth at Natural Foods Expo West

The countdown to Natural Foods Expo West has begun. With over 4,000 exhibitors vying for attention, standing out is no small feat. It’s where organic quinoa brands rub elbows with kombucha titans and where a single "wow" trade show exhibit can transform your brand’s trajectory. So, how do you create that wow factor when time is ticking? Here’s everything you need to know to rise above the crowd at the biggest natural foods event of the year.

1. Your Booth is Your Brand—Make It Count

At Expo West, your trade show booth is more than a space—it’s your first impression. Whether you’ve snagged a cozy 10x10, a spacious 20x20, or a “we mean business” 30x30, your booth should scream, "This is who we are, and you’ll want to remember us."

Pro Tip:
Your back walls are your prime real estate. Use them wisely with high-quality, eye-catching signage that clearly communicates what your brand is about. Are you all about plant-based innovation? Is your honey ethically sourced from free-range bees? Make it clear, bold, and memorable.

With thousands of exhibitors in the room, your booth should shout, "Stop scrolling and check this out!"

2. Size Matters (Booth Size, That Is)

Whether you’re working with a small but mighty 10x10 or going all out with a double-decker booth, your design needs to work with your space, not against it.

  • 10x10 Booths: Perfect for startups or smaller brands. Keep it simple but impactful—think bold signage, a clean back wall, and a small table for samples or swag.
  • 20x10 or 20x20 Booths: The sweet spot for mid-sized brands. Add dimension with modular displays, shelving for products, and an inviting open layout.
  • 30x30 Booths (or larger): Showstopper territory. Think lounge areas, custom shelving, branded merchandise stations, and maybe even a live demo to reel people in.

No matter the size, every inch of your booth should work as hard as you do.

3. Engage with Signage That Tells a Story

Your booth signage is your booth’s hype squad. It’s what draws people in, gets them curious, and makes them want to stay. Interactive elements, bold visuals, and clear calls to action can make all the difference. If you’ve got a new product, let the world (and the trade show floor) know! “Try Our New Organic Protein Bars—Now with 50% More Deliciousness!”

4. Need a Booth? Consider Rentals!

If you’re new to Expo West or simply want to test out a fresh concept, renting a trade show booth can be a cost-effective and flexible option. Renting allows you to experiment with different layouts and styles without the long-term commitment.

Our rental options come fully customizable to ensure your brand still stands out. From modular back walls to freestanding displays and signage, we’ll help you create a polished look that doesn’t break the bank. Plus, it’s perfect for brands juggling multiple events in a short timeframe.

5. Branded Merchandise: The Swag They’ll Actually Keep

Let’s face it—everyone loves free stuff. But the key to great branded merchandise is making it useful, memorable, and uniquely you. At Natural Foods Expo West, eco-friendly is the name of the game. Think reusable tote bags, bamboo utensils, or branded water bottles.

Our secret sauce:
We’ve worked with a ton of food and beverage brands to create swag that not only gets noticed but keeps people thinking about your brand long after the trade show lights dim.

6. Rush Orders? We’ve Got You Covered

We get it. Trade shows sneak up on you. One minute you’re sampling coconut milk yogurt, and the next, you realize your booth looks more sad than sustainable. Don’t panic! At eXpo Branders, we specialize in making magic happen on a deadline. Whether you need last-minute custom back wall, branded merchandise, or signage that sings your brand’s story, we’ve got the expertise (and nerves of steel) to make it happen.

7. Food Industry? We’ve Got It

We’re no strangers to the food industry. From working with emerging startups to household names, we understand what it takes to make your booth—and your brand—shine. We’ve helped brands in the natural food sector create trade show exhibits that stand out, generate buzz, and leave lasting impressions.

8. Follow the Breadcrumbs

After the rush of the expo, don’t let those hot leads grow cold. A clever follow-up strategy is just as important as your booth setup. Whether it’s sending a sample pack, a personalized email, or a handwritten note (yes, people still love those), keep the conversation going.


Let’s Get Started! With over 4,000 exhibitors, the pressure to stand out is real. But don’t worry—we’ve got you covered. From sleek back walls to show-stopping signage and branded merchandise that hits the mark, eXpo Branders is here to help.

Reach out today—because the only thing better than your natural granola is a booth that gets people talking!