Lighten Your Trade Show Travel Load

As you're developing your budget for the 2017 trade show season, you might be looking at your current display and realizing that it's time for an update. Say goodbye to the days of the difficult multi-panel PVC pop-ups, and hello to a new era of lightweight, easy to use, portable trade show backdrop.  The new and improved wrinkle-proof fabric enhances the impact of Step-and-Repeat photography backgrounds and trade show displays. With various sizes, options and price points, backwalls are a great way to promote your brand!

Here are some things to consider when choosing a backwall:

• What is your budget?
  The first step in shopping for a trade show display is determining a budget. By establishing a budget, vendors are better able to propose the best product offerings suited to a company’s needs and resources. Establishing a budget vastly narrows the quantity of options to choose from, and saves time by concentrating on only viable options.

• How often will it be used?
  Frequency of use informs the necessity of factors such as durability, image quality, and storage space, which are significant considerations when choosing the right trade show display to represent your company. Since the quality of the photographic display image is the most variable backwall component, make sure that the company you’ve hired guarantees quality results. Furthermore, choosing a trade show display that comes with a lifetime warranty is preferable, and can help ensure a long useful life for your display.

• What are your functional needs?
  Backwalls have the advantage of being simply and affordably customized for a specific purpose. With features like literature stands, standoff graphics, and even monitor mounts, considering which backdrop supports the accessories your company is likely to use should factor into the original purchase decision. In short, deciding which accessories and capabilities you want your photo backgrounds to have can further focus your options, and help your company make the most effective purchase.

• Will the message you want to send change over time?
  Understanding whether your company has multiple marketing messages it wants to convey is an important factor in choosing the right backwall. Trade show booths come in a variety of shape and size options, with numerous opportunities to accessorize and manage supplementary panels for more targeted trade show marketing. Different models come with specialized features for meeting changing company needs, such as double-sided printing, changeable headers, and additional panels that can be added and removed. These options allow for a company to make one comprehensive display purchase, which can be customized as needed for specific trade shows, exhibits, or marketing presentations.

• Category: eXhibits
• Tags: backwall, portable display, trade how