What exactly is a 10x10 exhibit space? A 10-foot booth, often referred to as a 10x10 exhibit space, is one of the most common and versatile booth sizes in trade shows and expos. The space measures 10 feet wide by 10 feet deep, totaling 100 square feet. It’s typically an inline booth, meaning it’s placed in a row alongside other exhibitors, with only the front side open to attendees. Despite its compact size, a 10-foot booth can make a big impact when well-designed and strategically planned.
When planning a 10-foot booth, the first key element is the back wall display. A 10ft inline display wall serves as the main visual anchor, showcasing your branding, messaging, and product visuals. These walls come in various formats such as pop-up displays, tension fabric frames, or modular panel systems. Some even include integrated lighting, monitor mounts, or shelving to create a more interactive or informative experience.
PRO TIP: When choosing your display for a 10x10 booth space, be sure to choose the right HEIGHT of the display. When shopping for a 10x10 booth, many make the mistake of buying a 10ft wide x10ft TALL display, which is against the rules in most eXhibit halls, as they block the view from the exhibits around it. The standard height for a 10ft display is 8ft.
The second essential component is a branded counter or reception desk. This serves as a focal point for greeting attendees, storing marketing materials, and collecting leads. Counters can be collapsible for easy transport, and some include built-in charging stations or lockable storage. Placing the counter slightly off-center can help manage traffic flow and create a more inviting booth layout.
Lastly, giveaways are a smart way to drive traffic and leave a lasting impression. In a 10-foot space, it's important to be selective. Consider small, portable items like branded tote bags, tech accessories, or reusable water bottles. If space allows, a small spinning prize wheel or touch-screen game can add an interactive element without crowding the booth. With a strategic mix of design, function, and engagement, a 10-foot booth can deliver big results in a small footprint
