Case Study: Vodka on the Rocks, Branding on the Mind
Vodka on the Rocks, Branding on the Mind
Organization
Vodka Company
Product Featured
Custom Flavored Lip Balm
Goal of Promotion
Promoting their new flavor of vodka
Description of Case History
This vodka company asked for a lip balm that tasted just like the new mandarin orange flavor they were releasing. They gave the lip balms to their promotional teams who went into night clubs and bars with their samples and the giveaways. The receivers of the lip balm had a reminder of the product every time they pulled it out to use it.
