At eXpo Branders, we’ve always believed that great branding can go beyond product and profit. It can spark connection, create change, and drive meaningful impact in the communities we serve. That’s why we’re especially proud of a recent introduction we made that’s already making tails wag across the region.
🍺 + 🐶 = ❤️
Following that introduction, Genesee and Buddy’s teamed up on a promotion that’s already turning heads—and wagging tails: For every case of Genesee beer sold, $1 will be donated to Buddy’s Dog Rescue, a nonprofit committed to giving dogs a second chance.
Fast forward to today: Genesee and Buddy’s Dog Rescue have teamed up for a new promotion where $1 from every case of Genesee sold will be donated to the rescue.
That means every cold one cracked open is helping a warm pup find a new home.
Why This Works
Cause marketing isn’t just a buzzword—it’s powerful. Consumers are more likely to support brands that support the causes they care about.
- 89% of shoppers say they’re more loyal to companies that support a cause.
- 73% of Gen Z consumers actively seek out brands that align with their values.
- And let’s be honest—dogs and beer? That’s a feel-good combo no one can resist.
From branded pieces to Point of Sale merchandising and promotional items, we love helping campaigns like this look good, run smoothly, and leave a lasting impression.
