Ready, set, eXhibit!

Jan 24

Tips for Creating a Standout Trade Show Booth at Natural Foods Expo West The countdown to Natural Foods Expo West has begun. With over 4,000 exhibitors vying for attention, standing out is no smal...

Inspiration eXploration Vol 4: Display Enhancers and Creative Branded Merchandise

Jan 10

Happy 2025! With the new year comes new inspiration to eXplore and share! ICYMI: Every Thursday morning our eXperts gather to share all of the things that have inspired them - whether it be in p...

Inspiration eXploration Vol 3: Un-Branded Merch and More Cool Merchandising Ideas

Dec 20, 2024

In this volume of our eXpert Inspiration eXploration, we dug deeper into 'un'branded merchandise - something we encourage our clients to do when less is more. When strategically executed, un-brande...

Top 5 Trade Marketing Challenges Solved with Custom Displays and Branded Merchandise

Dec 17, 2024

Trade marketing managers: we feel your pain! Competing in the retail arena is like starring in your own personal episode of Survivor-except instead of building fires, you're fighting to keep your p...

Branded Merchandise in Your Camp Store, Part One: 4 Common Mistakes to Avoid

Aug 26, 2024

As a group of outdoor enthusiasts who are obsessed with our jobs, we know a thing or two about creating successful camp stores that boost revenue and enhance guest experiences. Our passion for the ...

The History of Promotional Products

Dec 24, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Imprint Everything: A Guide to Printing Methods

Dec 9, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

How Promo Products Can Tell Your Brand's Story

Jul 4, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Sustainability & Environmental Responsibility: Why it Matters

Mar 26, 2022

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

6 Reasons You Need a Company Store

May 25, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Top 5 Things to Include in a Virtual Event Swag Kit / Mailer

Mar 30, 2021

What are the Top 5 things to send to virtual event attendees? If you attend an event in person, you can expect to collect a few cool things throughout the day, such as the inevitable tote bag, bra...

No more bagels in the breakroom..

Dec 9, 2020

There're are no more bagels in the break room! …or social interaction, team building, motivation, appreciation…. Working from home was initially about trying to function and surv...

3 Ways to Keep Your WFH Team Engaged

Oct 29, 2020

While so many people are working from home these days it's important to continue to keep your staff engaged, motivated, and connected to your company, but how do you do that when everyone is so ...

Branding 101: What Makes a Brand Powerful

Oct 9, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Customer Experience + Branding: The Relationship Goals of Marketing

Sep 11, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

COVID Protection at a Farmer's Market

May 8, 2020

As the nation begins to open back up, outdoor events such as Farmer's Markets will be among the first to welcome customers. Whether you are running a market or are there as a vendor, there are a bu...

Your Brand Is Your Business - Market It!

Dec 9, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Why You Should Be Having More Fun at Work

Oct 13, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

How can I save money on my branded promotions?

Sep 29, 2019

How much money are you actually saving by going online and sourcing your own branded promos and trade show displays? In our experience, most companies actually lose money by taking this on themselv...

How to Survive a Rush Order (While Eating Chocolate..)

Sep 9, 2019

It happens - you plan and plan for an event or promotion, and you forget one of the most important things: the back wall for the booth, or the giveaways to put in the swag bag...

Advice for Getting the Most Out of a Business Trip

Dec 19, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

The Who What When Where and Why of Promotional Products

Dec 5, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – custom made promotional products. Studies show promotional products were ranked as the...

16 Facts You Didn't Know About Color and Marketing

Nov 21, 2018

At Expo Branders, color plays a huge role in our day to day work! Creating a custom logo product that fits your brand's color scheme is crucial. These 16 facts give you a glimpse into how you can u...

5 Invaluable Marketing Books to Help Grow Your Brand

Oct 10, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...